We’re dedicated to offering our customers the largest and best selection of natural and environmentally friendly products online, with enough information to help them make informed choices about their purchases. That means we are constantly refining and growing our assortment. Our goal is to offer a range of our favorite organic and 100% natural health, beauty, personal care and natural cleaning products, as well as other new products that can help us all live a little “greener”.
We know that trying to live more sustainably is an evolving process. Whether it’s how you care for yourself, clean your home, or sustain and nourish your family, we hope you’ll find products and brands that help you, and help the planet.
We believe that even small steps taken towards healthier living are important ones. The cumulative effect of many small steps makes real progress towards sustainability, whether we are at home or at work. That’s why we also look closely at how we can do business – and strive to understand and minimize our impact on the natural environment – everything from how we inform you about natural products, to how we pack your packages, to how we recycle, reduce our solo commuters, consumption of energy and resources in our offices and distribution center.
Some of us shop natural for health reasons, others to help the environment. We don’t think it’s a choice of one or the other, but both – and more. It’s called “sustainability”.
Our approach to sustainable thinking is based on the concept of the “Triple Bottom Line” and understanding how our own personal health is tied to our community, our planet, as well as a healthy economy and business prosperity. A smart business knows it cannot thrive in the long run, without honoring its environmental and social responsibilities, and integrating those into smartest business decisions, striving to save both resources and costs.